MCobro Case Study

April 22, 2025 (1mo ago)

Logomark

MCobro

Simplifying Finances for Doctors

Introduction / Context

MCobro is a financial app designed specifically for doctors in Uruguay. The previous version was, honestly, a bit of a headache: slow, overwhelming, and frustrating to use.

“Users felt lost and overwhelmed by how clunky the old app was.”

Our goal with this rebrand? Make it fast, reliable, and intuitive — a tool doctors actually want to use.

Old MCobro


My Role & Tools

I wore a few hats on this one:

Tech-wise, I leaned on:


The Process

We saw a clear problem: users were dropping off. Very few were logging in, and many stopped altogether. So, what did we do?

“It’s like holding the user’s hand through each step — no guessing needed.”

We tested ideas repeatedly with real users, tweaking things as we went.

UI flow diagrams showing the step-by-step process


Results

Performance skyrocketed. Thanks to optimizing images and cutting down data, loading times dropped dramatically.

“It feels like night and day compared to before.”

The project is still evolving, but early feedback has been very positive. We now have a solid, stable version that’s much easier — and honestly, more enjoyable — to use.

New MCobro


Lessons Learned

Navigating Uruguay’s legal billing requirements (DGI) was challenging, but eye-opening.

“Simplifying complex, legal-heavy processes visually is a game-changer for user adoption.”

Also, constant user feedback and gently guiding people through the app made a huge difference.


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